Glasgow Warriors unveil new badge

Glasgow Warriors have revealed the club’s new logo, which sees the eponymous Warrior given a refreshed look ahead of the 2019/20 season.

The new-look
Warrior draws heavily upon the history of both the club and the city, providing
a clean brand befitting of the club’s stature within the modern game.

A simple,
modern design, the new emblem was inspired by the figure of Wullie the Warrior,
designed by the Glasgow Warriors squad in reflection of the squad’s identity
and values.

Depictions
of classic Scottish warriors were also incorporated into the design process,
including elements from Celtic armour and the facial hair of the logo’s central
figure.

A new and
distinctive typeface accompanies the refreshed logo, taking inspiration from
shipyard signage from the area surrounding Scotstoun as well as Glasgow
transport designs to create a uniquely Glaswegian font.

The distinct
typeface also pays homage to the culture of Celtic warriors, with the ‘A’ and
‘O’ characters incorporating designs from classic Celtic armour.

Completing
the logo is the Glasgow Warriors shield motif, a subtle nod to the club’s
history; the design echoes the original Glasgow District Rugby Union logo from
1872, linking the origins of the club to its present-day incarnation.

The existing
colour scheme of the club will be retained, with the distinctive black and blue
established as one of the Guinness PRO14’s most prominent palettes.

Speaking
following the launch, Glasgow Warriors Managing Director Nathan Bombrys told
the club’s Warriors Weekly podcast that the new logo honours the club’s past
whilst setting its sights for the future.

“It’s
something that we’d been looking at for a couple of years now,” he said.

“Our old
badge is 23 years old – it’s been with the club since the dawn of
professionalism. With the club well established at Scotstoun and regularly
making the knockout stages of the Guinness PRO14, we felt it was time to take
another look at our identity and update it with something that reflects who we
are and where we want to go as a club.

“The feedback
we constantly get from our supporters and discussions with our playing group
served us with our inspiration. We represent Glasgow and the West, and we
represent our community. I believe we have closer links to our community,
especially on matchdays, than any other club in the Guinness PRO14.

“When you have
the best travelling supporters in the Guinness PRO14 – which then goes up
another level in Europe – wearing our distinctive black and blue and distinguished
as Warriors, we didn’t feel like we had to change too much. Our new emblem brings
together our history, our heritage and our values, and we think it’s a really
great modern look.”