Glasgow Warriors and The Famous Grouse extend partnership

Glasgow Warriors and The Famous Grouse have agreed a new three-year contract extension, which will see the partnership between the pair celebrate its tenth anniversary over the 2020/21 season.

Having first come on board prior to the 2011/12 campaign, the
Glasgow-based company has renewed its long-standing sponsorship of the
Scotstoun side as the club’s Official Whisky Partner.

The Famous Grouse will continue to sponsor the popular Famous
Grouse Bothy at Scotstoun, as well as new digital assets to be revealed in the
coming weeks.

The announcement comes as part of The Famous Grouse’s launch
of its brand-new The Spirit of Rugby campaign, incorporating Official
Partnerships with Premiership Rugby, The British & Irish Lions and SA Rugby
in addition to Glasgow Warriors.

The new campaign builds on more than 30 years of heritage
with the sport of rugby, as the brand looks to continue to drive engagement
with fans across the UK. Supporters will also be able to get involved in the
latest conversations and celebrate The Spirit of Rugby thanks to the newly
created @TheFamousGrouseRugby page on Twitter.

? We’re proud to be continuing our partnership with @thefamousgrouse, as we continue to show what it means to be part of the #spiritofrugby pic.twitter.com/dImJZEymSp
— Glasgow Warriors (@GlasgowWarriors) November 12, 2020

Mark Riley, Managing Director at Edrington-Beam
Suntory UK, said: “The Famous Grouse has been investing in the sport of rugby
for the past 30 years, and we are very proud to have reaffirmed our commitment
to this great game by agreeing these exciting new partnerships at both
international and club level to celebrate The Famous Grouse as The Spirit of
Rugby.

“As the UK’s number one whisky, we recognise the value
of team spirit and the level of determination required to be the best. This is
synonymous with the desire, pride and camaraderie that we see every matchday
out on the rugby field.

“These new partnerships are yet another significant
milestone in The Famous Grouse’s journey to deliver fruitful collaborations
which benefit all stakeholders, and particularly supporters of rugby.”

Ben Calveley, Managing Director at The British &
Irish Lions, said: “We are delighted to have agreed a partnership with The
Famous Grouse ahead of our Tour to South Africa next year.

“It is a brand known for its innovative and engaging
approach to sponsorship and we look forward to working together to create a
truly memorable Series.”

Glasgow Warriors Managing
Director Nathan Bombrys added: “It’s excellent news that The Famous Grouse have decided to continue their
partnership with Glasgow Warriors for another three seasons.

“We’re
looking forward to celebrating our 10-year anniversary together with Scotland’s
favourite whisky. The Famous Grouse has become an integral part of the Glasgow
match day experience through their outstanding support as we have developed
our own story over the past decade.

“We look forward to continuing the story of our partnership together.”

Feature image taken in November 2019.