EVANS BROTHERS XSCAPE ON THEIR BIKES PDF Print
Monday, 21 September 2009

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Glasgow Warriors’ star siblings, Thom and Max Evans, are used to playing in tandem with each other. But today they were on their bikes to help promote the Warriors’ Magners League clash against the Ospreys at Firhill on Friday night (25 September, kick-off 7:05pm).

As part of an increased sponsorship deal with Xscape Braehead, “Scotland’s Ultimate Entertainment Destination”, the players’ faces were emblazoned on “ad-bike’s” to help increase awareness of the club, and Friday’s big Magners League fixture, in and around the heart of Glasgow.

The billboards on the specially adapted bicycles will feature both Thom and Max modelling some of the various fashion brands from Xscape Braehead’s many retail outlets.

The bikes will travel round the West End of the city today (Monday) and on match-day (Friday) before being present at the stadium for the big kick-off.

Colin Reid, Marketing Manager at Xscape Braehead, said: "Xscape Braehead is delighted once again to be supporting Glasgow Warriors this season.

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“We see this as a really exciting partnership and are keen to be a very pro-active partner. Through initiatives like this one today with Thom and Max, we hope to encourage the Glasgow public to support Glasgow's Biggest Team, but at the same time offer the Glasgow Warriors fans something to excite them off the pitch when they visit Xscape."

Xscape Braehead are the first organisation to sign up for the new “Friends of Glasgow Warriors” initiative which aims to increase revenue for the professional side and deliver significant return on investment for those who associate themselves with The Biggest Team in Glasgow.

Glasgow Warriors’ interim Chief Executive, Colin Thomson, said: “I’m delighted that Xscape Braehead has decided to extend its sponsorship of Glasgow Warriors.

“Xscape is the first organisation to sign up to our new “Friends of Glasgow Warriors” sponsorship package and I’ve already been impressed with how both sides have worked together to help engage with the Glasgow public, especially with our aim of getting more people to come and watch the Warriors at Firhill.”

For more information on the Friends of Glasgow Warriors package, CLICK HERE or call 0141 946 6924.

 
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